Marketing Manager for VirtualPools - Soulmade

Marketing Manager for VirtualPools

  • Creative
  • Full-time contract
  • Communication skills
  • Eager to learn

VirtualPools is an innovative start-up offering an advanced visualization tool in the pool & wellness industry. As a spin-off from Soulmade, we are a team of seven people working full-time on this project. Our mission is to transform the sales process by providing customers with a lifelike preview of their future pool, complete with customized terraces and garden furniture.

We are currently in the early growth phase and are looking for a creative marketer to join our team and accelerate our growth. You will be responsible for developing and executing our marketing strategy to increase our reach to potential customers. You will have the freedom to build our marketing activities from the ground up, but also bear the responsibility to achieve results.

You will be the first employee to focus full-time on marketing. Therefore, the goal is to grow alongside the scaling of the company.

How you make us happy

  • Develop and implement a strategic marketing plan to increase our brand awareness and generate leads.
  • Manage all marketing channels, including social media, email campaigns, content creation, and paid advertisements.
  • Organize various (international) trade shows in collaboration with the sales team.
  • Identify and leverage new marketing opportunities and trends in the industry.
  • Analyze marketing performance and optimize campaigns based on data and feedback.
  • Build and maintain relationships with partners and media to enhance our visibility.


Who are you?

  • At least two years of experience in marketing and communications.
  • Excellent knowledge of digital marketing strategies and tools.
  • Strong analytical skills and the ability to make data-driven decisions.
  • Experience managing social media, email marketing, SEO/SEA, and content creation.
  • Proactive attitude and ability to work independently in a fast-changing environment.
  • Proficiency in multiple languages (spoken and written) is a bonus point.
  • Experience with content creation in common tools like InDesign, Photoshop, or Canva is a bonus point.
  • Experience in or with start-ups (B2B SaaS) is a bonus point.
  • Experience in the pool or landscaping industry is a bonus point.


How we make you happy

  • A challenging role within a rapidly growing start-up with ample room for initiative and creativity.
  • Flexible working hours and the possibility to work partially from home or remotely.
  • Competitive salary.
  • Weekly healthy lunch & afterwork.
  • Annual remote work week with the team.
  • International travel for trade shows.
  • The opportunity to play a crucial role in the growth and development of VirtualPools.


Application Process

Are you the marketing expert who can help take VirtualPools to the next level? Send your CV and a cover letter to and tell us why you are the perfect candidate for this role.

We look forward to your application and hope to welcome you to our team soon!

Here we

transcend reality

At Soulmade we combine business, creativity and development. We are always looking for profiles that know how to combine the three or are eager to learn. Transparency, the ability to be yourself and personal growth are our top priorities.