Experience centre for young people - Soulmade

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  • Client

    Capital vzw

  • Type

    Innovation

  • Services

    Extended Reality

Capital vzw aims to tackle youth unemployment in Brussels by making them financially independent. In 2020, entrepreneur Hassan Al Hilou opened a ‘youth hub’ thanks to the collection of 1.5 million euros from companies and governments. In this Brussels hub, Soulmade built an experience centre to present different fields of work to our youngsters, from chemistry over food to construction. 

An unseen learning environment

Getting to know the work environment through innovative media?

We achieved this in the form of virtual reality and holography. Our greatest challenge was to find a fun technological angle for each business sector to tell their story with.

Because of the great satisfaction, a third experience was added to the hub: an interactive table.

1. Virtual and personal company tour

With Virtual Reality, we made it possible to go on a company tour together with a young employee. You get a personal tour and take part in all kinds of interviews with employees of companies such as Coca-Cola, Janssen Farmaceutica and BASF.

Virtual Reality

Holography

2. Interactive hologram booth

Through the hologram experience, we bring young people into direct contact with people from the field. With an interactive screen as a controller, the youngsters enter into a holographic conversation via a ‘question and answer’ structure. 

3. Touchscreen

The interactive screen, or touchscreen, has not 1, not 2, but 3 facets to offer. The aim here? To inform the youth!

  1. Company Stories: Via interactive storylines, the youngsters help someone to do their job. In this way, they get in touch with the company, learn for example how an application is built at Deloitte and are also entertained.
  2. Company Quiz: Soulmade also developed a quiz that young people have to complete within a certain timeframe. By consulting different sources of the company, they can find answers.
  3. Company Puzzles: The interactive table automatically turns a picture into a digital puzzle! Each puzzle is accompanied by an explanation of the subject.

And the ball keeps on rolling! We are currently looking at a fourth experience with Capital!

Touchscreen experience

Capital vzw aan het woord.

"VR, hologram, touchscreen or AR, Soulmade has always been a solid and dynamic partner, bringing both technical and content expertise to the development of our various projects. From concept to realization and installation, cooperation and contact have been smooth. Soulmade is always flexible and solution-oriented, with a quality result within the agreed time line and budget every time."

Hassan Al Hilou - Founder Capital vzw

Capital vzw